From brief to broadcast in 48 hours
So, we all know the Good. Fast. Cheap thing.
You can only have two: good n fast won’t be cheap, good n cheap takes a long time to work out and cheap n fast won’t be any good.
When a leaked report revealed that funding for grass roots sport was under threat in an upcoming autumn budget our client, Kudos Sports – a leading sportswear supplier to amateur clubs and Olympic teams – wanted to send a message.
We had 48 hours to script, shoot, edit and launch our response on social media. All on a grass roots (sports)shoestring budget. And, of course, it had to be good.
Press ganging ‘models’ from friends and family, shooting speedy stills, and staying out of the (£) edit suite, two teams worked simultaneously over the weekend to produce a short film we shared across social media.
The film was posted for one day only, to coincide with the budget announcement, and within 6 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.
Good to know that when you pull together, you really can pull this Good, Fast, *Cheap thing off.
*er.. by which we mean limited budget, of course
The result; we made a short film to share on Facebook. The film was posted for one day only, to coincide with the budget announcement, and within 12 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.
Good to know that when you pull together, you really can pull this good, fast, cheap thing off.
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From brief to broadcast in 48 hours
Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.
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(back in the day) When we made TV and radio ads, as a rule, the duration was dictated by the media spend: 30 seconds – well 29, with a few frames fore and aft. And, it seemed to work.
