From brief to broadcast in 48 hours

So, we all know the Good. Fast. Cheap thing.

You can only have two: good n fast won’t be cheap, good n cheap takes a long time to work out and cheap n fast won’t be any good.

When a leaked report revealed that funding for grass roots sport was under threat in an upcoming autumn budget our client, Kudos Sports – a leading sportswear supplier to amateur clubs and Olympic teams – wanted to send a message.

We had 48 hours to script, shoot, edit and launch our response on social media. All on a grass roots (sports)shoestring budget. And, of course, it had to be good.

Press ganging ‘models’ from friends and family, shooting speedy stills, and staying out of the (£) edit suite, two teams worked simultaneously over the weekend to produce a short film we shared across social media.

The film was posted for one day only, to coincide with the budget announcement, and within 6 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.

Good to know that when you pull together, you really can pull this Good, Fast, *Cheap thing off.

*er.. by which we mean limited budget, of course

The result; we made a short film to share on Facebook. The film was posted for one day only, to coincide with the budget announcement, and within 12 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.

Good to know that when you pull together, you really can pull this good, fast, cheap thing off.

More from the blog

£96M new business and bagging two shiny gongs

By | Advertising, Branding, Campaigns, Content Marketing, Digital, Direct Marketing, Events, Experiential, Print, Row-A things, Video, Websites

Two Transform awards for Clarity Travel Management

It’s one year since we rebranded and relaunched the Co-operative Travel Management as Clarity Travel Management. In that time the group has won £96M of new business. So, this week, we were thrilled to add two shiny gongs (with finger smudges) to Clarity’s first birthday celebrations.

Read More