From brief to broadcast in 48 hours
Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.
When we discovered that funding for grass roots sport was under threat in the autumn budget, our client, Kudos Sports – a leading UK sportswear supplier and supporter of many amateur sports clubs and Olympic teams – wanted to send a message.
To make the budget day deadline, we had 48 hours to get an idea scripted, shot, edited and online. We had limited finances. And, of course, it had to be good.
So we had the client on standby for super-fast script sign-offs and rushes reviews, and two crews and two editors working simultaneously.
The result; we made a short film to share on Facebook. The film was posted for one day only, to coincide with the budget announcement, and within 12 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.
Good to know that when you pull together, you really can pull this good, fast, cheap thing off.
More from the blog
Keeping it reel for Red Cross radio
British Red Cross asked Row-A to take charge of the creative for their home volunteer radio campaign – featuring scripts based on real conversations with elderly people.
Keeping it simple for Purple WiFi
Sometimes you can have too much information. Even infographics (meant to simplify information) can suffer from info – and image – overload.
Row-A’s new Chester office
We now have a new office in a new location, overlooking Chester racecourse.
Having an agency presence for Cheshire, Shropshire, Merseyside and North Wales, to complement the Row-A Manchester office, has been on our radar for some time. It was just a case of deciding where to land.
Two Transform awards for Clarity Travel Management
It’s one year since we rebranded and relaunched the Co-operative Travel Management as Clarity Travel Management. In that time the group has won £96M of new business. So, this week, we were thrilled to add two shiny gongs (with finger smudges) to Clarity’s first birthday celebrations.
From brief to broadcast in 48 hours
Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.
Measuring up for our latest animation
(back in the day) When we made TV and radio ads, as a rule, the duration was dictated by the media spend: 30 seconds – well 29, with a few frames fore and aft. And, it seemed to work.
We’re off to the Transform Awards
One of the great things about being a newish agency, is you can have lots of lofty ideals; before, at some point, you inevitably have to climb down from a few. One of ours was that we’d rise above the temptation to enter every award going and only go for those that we (and we think the industry) genuinely respect. And we’d only enter work that was a good fit, rather than hit and hope. It saves a lot of time, money and (if you get nominated) dry cleaning.
Setting content to self destruct
If you want to achieve your aim it helps to have a target, obviously. But when you’ve just hit that target, setting a new one straightway can all seem a bit Sisyphean. And, of course, most targets are ‘moving targets’: they can be put back, brought forward, or switched altogether. Which means you can always avoid them. So, when a new target seems too hard (and hopeless) to contemplate or too easy to get out of actually doing, you could always consider setting a time bomb instead.
…to make your radio ads sound better
Recently, we had to listen to over 300 radio ads. It wasn’t some kind of creative punishment. It was by choice. Well, I say choice…
VW’s Emissions
The power of social media celebrity eh?
Take Teresa, Josie and Mary: one minute you’re a minor YouTube celebrity, the next you’re responsible for the imminent demise of the German Automobile industry and sending an entire nation into panic. How Wunderbar. It’s like Justin Bieber bringing down OPEC, and setting in motion some oil-starved dystopia.
