From brief to broadcast in 48 hours

Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.

When we discovered that funding for grass roots sport was under threat in the autumn budget, our client, Kudos Sports – a leading UK sportswear supplier and supporter of many amateur sports clubs and Olympic teams – wanted to send a message.

To make the budget day deadline, we had 48 hours to get an idea scripted, shot, edited and online. We had limited finances. And, of course, it had to be good.

So we had the client on standby for super-fast script sign-offs and rushes reviews, and two crews and two editors working simultaneously.

The result; we made a short film to share on Facebook. The film was posted for one day only, to coincide with the budget announcement, and within 12 hours received over 5000 views – giving Kudos’ new social media profile a massive boost.

Good to know that when you pull together, you really can pull this good, fast, cheap thing off.

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