Two Transform awards for Clarity Travel Management
It’s one year since we rebranded and relaunched the Co-operative Travel Management as Clarity Travel Management. In that time the group has won £96M of new business. So, this week, we were thrilled to add two shiny gongs (with finger smudges) to Clarity’s first birthday celebrations.
From brief to broadcast in 48 hours
Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.
Measuring up for our latest animation
(back in the day) When we made TV and radio ads, as a rule, the duration was dictated by the media spend: 30 seconds – well 29, with a few frames fore and aft. And, it seemed to work.
