Two Transform awards for Clarity Travel Management
It’s one year since we rebranded and relaunched the Co-operative Travel Management as Clarity Travel Management. In that time the group has won £96M of new business. So, this week, we were thrilled to add two shiny gongs (with finger smudges) to Clarity’s first birthday celebrations.
From brief to broadcast in 48 hours
Good. Fast. Cheap. The received wisdom is, you can pick any two. But only two: good and fast won’t be cheap, good and cheap takes time to pull-off, and cheap n fast will never be good.
Measuring up for our latest animation
(back in the day) When we made TV and radio ads, as a rule, the duration was dictated by the media spend: 30 seconds – well 29, with a few frames fore and aft. And, it seemed to work.
We’re off to the Transform Awards
One of the great things about being a newish agency, is you can have lots of lofty ideals; before, at some point, you inevitably have to climb down from a few. One of ours was that we’d rise above the temptation to enter every award going and only go for those that we (and we think the industry) genuinely respect. And we’d only enter work that was a good fit, rather than hit and hope. It saves a lot of time, money and (if you get nominated) dry cleaning.
Setting content to self destruct
If you want to achieve your aim it helps to have a target, obviously. But when you’ve just hit that target, setting a new one straightway can all seem a bit Sisyphean. And, of course, most targets are ‘moving targets’: they can be put back, brought forward, or switched altogether. Which means you can always avoid them. So, when a new target seems too hard (and hopeless) to contemplate or too easy to get out of actually doing, you could always consider setting a time bomb instead.
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