Brighter Events brand and website is put centre stage
Research | Strategy | Positioning | Identity | Brand | Design | Website
Waiting in the wings
Following a rebrand that saw Clarity cement their place as a top ten UK Travel Company, the group’s MICE division experienced similar success, expanding year on year and collecting a series of national and international awards.
It was time for the Clarity events team to take centre stage, with its own standalone brand: Brighter Events
Stepping out from the shadows
Working with stakeholders, we wanted to develop a simple, single-minded proposition that went beyond a passive brand promise. Instead, creating an active, collective call-to-arms.
Blazing the trail
Developing our proposition for organisations to raise their event game – and Brighter Events to deliver – the brighter ‘B’ device/CTA was created to run through all headline comms.
The bold brand look and feel takes its cues from stage lighting filters; underpinning the ‘don’t do dull’ proposition, and creating a distinctive visual analogy of how Brighter transform the environment, energy, and emotion of any event.
Flick the switch
The homepage features a dynamic switch: taking the user from a dry, dull, everyman events agency to Brighter Events.
A dedicated rolling content channel provides a platform for the team to showcase latest work, insights and become a beacon of light within the industry.