Brighter Events brand and website is put centre stage
Research | Strategy | Positioning | Identity | Brand | Design | Website
Waiting in the wings
We were approached by a leading corporate travel company, whose MICE (Meetings, Incentives, Conferences and Exhibitions) division had expanded year on year, producing award-winning national and international events.
Building on this success, the company decided it was time for their events division to take centre stage, with its own standalone brand: Brighter Events
Stepping out from the shadows
Combining our strategic/creative event experience with targeted research and discovery workshops, we developed a simple, single minded proposition. A proposition beyond a passive brand promise; instead, a collective call-to-arms to the event makers – client, agency and audience.
Blazing the trail
The bold proposition for organisations to raise their event game, and the promise of Brighter events to deliver, was developed to run through all headline comms using the Brighter ‘B’ device:
The brand look and feel takes its cues from stage lighting filters; underpinning the ‘don’t do dull’ proposition, and creating a distinctive visual analogy of how Brighter transform the environment, energy and emotion of any event.
The website homepage features a dynamic switch – taking the user from a dull events facilitator to a Brighter user, and delegate, journey.