Partner content marketing for SAP Concur
Content marketing campaign: eBook | Infographics | social media | email marketing
With the COVID-19 pandemic freezing all trade events, SAP Concur and their resale partners lost a valuable marketing channel. Added to this, many businesses were also freezing budgets, as well as restructuring and re-evaluating their processes.
SAP Concur wanted to find a way to re-frame their offer and enable partners to re-engage with prospects, in the absence of trade events.
Following a series of partner consultations, we created an inbound marketing campaign that re-positioned cloud-based expense and payment management as a key component in the new way of working:
• Connecting people and processes in their new remote (home) working environments
• Streaming and reducing administration overheads
• Maximising reclaim opportunities
• Ensuring the safety and wellbeing of business travellers with ever-changing quarantine restrictions
A templated toolkit enabled SAP Concur partners to co-brand a Joined-Up Working eBook and suite of supporting marketing materials.
• Social media banners
• Web banners
• Email marketing templates
A toolkit guide on campaign usage – customisation and deployment – was distributed to partners.
A lead-gen eBook pdf, positioning SAP Concur platforms and partner propositions for new ways of working.
Templated pages enabled partner co-branding, boiler plates and CTA.
Sector specific key-points designed into infographics for simple social media shares.
A series of co-branded social media promotional banners.
Co-branded web banners for partner websites.
A suite of headers for bespoke partner email marketing campaigns.