Integrating a new player

Brand and marketing for Manchester United TV

It’s not always easy to make a name for yourself, especially when your big brother is one of the biggest brands in the world.

For re-launch, MUTV needed its own identity – an identity that reflected the more low-key, intimate side of Manchester United. Yet, at the same time, it had to have a premium feel that would play well alongside the MUFC master brand.

Creating a bespoke set of design collateral and guidelines for the TV channel not only gave us a core creative platform; it also gave MUTV’s marketing team the confidence to step out of the multi-million pound shadow of their big brother and produce their own fresh, more fanzine style of marketing. This included fan video footage and promotional activity such as giving away pieces of the sacred Old Trafford turf.

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