Empowering primary healthcare

Brand, marketing and NHS partner website for MEO

MEO provide remote ECG diagnostic assessment and healthcare plans by NHS consultants to primary healthcare services, including GP surgeries and HM Prison Service. Backed by the NHS, MEO needed to refresh and realign their new brand, raise the profile of remote ECG diagnostics and create a separate secure patient-record website to sit on the NHS N3 server.

Brand: the business of primary healthcare

Row-A created a new brand identity, designed to work within the NHS master brand palette. A bespoke toolkit, including icons, enabled MEO to communicate both health and business benefits, efficiently and effectively, to time-poor primary healthcare managers.

Website: presenting a compelling business case and a complete online diagnostic tool

Having defined the new brand and toolkit, we then delivered two new websites: a brand/service site and a secure medical reporting website for consultants and healthcare professionals, hosted on NHS N3 server.

Proprietary reporting tool

Remote diagnostics depends on swift, accurate interpretation of reports and healthcare plans. Row-A worked with MEO consultants to create a template-reporting tool, based on a simple three-step strategy.


Ongoing marketing work includes targeted direct mail and event marketing collateral.

More Work

Sharing the Kindness

National Radio Campaign for British Red Cross

Planes, Trains and Marginal Gains

Content campaign adds up to £4.4 Million new leads for Clarity Travel

A new horizon for business travel

Rebrand, internal comms and event for Clarity Travel Management