Brand, marketing and NHS partner website for MEO
MEO provide remote ECG diagnostic assessment and healthcare plans by NHS consultants to primary healthcare services, including GP surgeries and HM Prison Service. Backed by the NHS, MEO needed to refresh and realign their new brand, raise the profile of remote ECG diagnostics and create a separate secure patient-record website to sit on the NHS N3 server.
Brand: the business of primary healthcare
Row-A created a new brand identity, designed to work within the NHS master brand palette. A bespoke toolkit, including icons, enabled MEO to communicate both health and business benefits, efficiently and effectively, to time-poor primary healthcare managers.
Website: presenting a compelling business case and a complete online diagnostic tool
Having defined the new brand and toolkit, we then delivered two new websites: a brand/service site and a secure medical reporting website for consultants and healthcare professionals, hosted on NHS N3 server.
Proprietary reporting tool
Remote diagnostics depends on swift, accurate interpretation of reports and healthcare plans. Row-A worked with MEO consultants to create a template-reporting tool, based on a simple three-step strategy.
Ongoing marketing work includes targeted direct mail and event marketing collateral.