A new direction for car finance

Rebrand and website for Jigsaw Finance

Brand | Design | Web | Animation

Jigsaw are a leading B2B finance broker to the motor trade.

However, their consumer brand and website ‘Carfinance.net’ needed an overhaul. The brand positioning didn’t communicate the range of their offer – loans, personal contract purchase, contract hire, hire purchase; the brand had no real identity and the website didn’t enable users to easily compare cars and purchase options.

A brand new motor

We parked carfinance.net, and went on a journey to find a new name that didn’t steer us towards one type of finance: a name that was unique, memorable and underpinned by a clear proposition.

A simple illustrative style, and suite of icons, helped to explain each finance option and simplify the application process.

2000 cars | 5000 finance options | One website

We worked with Jigsaw’s development teams to create a website that guided users seamlessly through car search and finance options. A clear, intuitive design – with a lot of complex, cutting-edge technology under the hood.

View website

Animated Guides

A series of animated guides – created by our motion graphics team, with narration recorded at Wisebuddah studios – explain everything you need to know about all things Carzu and car finance.

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