Rebrand and website for Jigsaw Finance
Brand | Design | Web | Animation
Jigsaw are a leading B2B finance broker to the motor trade.
However, their consumer brand and website ‘Carfinance.net’ needed an overhaul. The brand positioning didn’t communicate the range of their offer – loans, personal contract purchase, contract hire, hire purchase; the brand had no real identity and the website didn’t enable users to easily compare cars and purchase options.
A brand new motor
We parked carfinance.net, and went on a journey to find a new name that didn’t steer us towards one type of finance: a name that was unique, memorable and underpinned by a clear proposition.
A simple illustrative style, and suite of icons, helped to explain each finance option and simplify the application process.
2000 cars | 5000 finance options | One website
We worked with Jigsaw’s development teams to create a website that guided users seamlessly through car search and finance options. A clear, intuitive design – with a lot of complex, cutting-edge technology under the hood.
A series of animated guides – created by our motion graphics team, with narration recorded at Wisebuddah studios – explain everything you need to know about all things Carzu and car finance.