Raising the bar

A new brand for Runaway Brewery

Microbreweries are now quite a big thing. So how do you stand out in a crowded market/bar without shouting, and try to stay true to the values that got you brewing your own beer in the first place?

The founders at Runaway Brewery have a certain way of doing things. They don’t follow the crowd, they don’t cut corners and they consider every part of the process – from making the beer to considering the kind of establishments that will stock it.

Row-A worked with Runaway to develop a brand that reflected their vision and way of working: from brewery tours and tasting events to creating an identity that would give their bottled products a unity and standout presence, and, at the same time, complement the bars and restaurants that stock their beers.

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