Row-A’s new Chester office
We now have a new office in a new location, overlooking the River Dee in Chester.
Having an agency presence for Cheshire, Shropshire, Merseyside and North Wales has been on our radar for some time. It was just a case of deciding where to land.
From the outset, our aim has been to utilise technology and new ways of working and co-working, to create a modern agency that is more efficient, more effective and not weighed down by traditional, outmoded ad agency structures.
One of the great things about technology and connectivity is that creative agencies (or any business) can operate from wherever they like. We don’t need to be a stroll away from studios and edit suites in Soho. We don’t even need to be near libraries, for research; all we need is a decent Internet connection. We can work from anywhere. In theory.
But in reality, you need inspiration and stimulation beyond a screen.
Sometimes you need to step away from the computer, step outside and step into some vibrant, non-virtual, real life. Touch things, talk to people, pat a horse.
That’s why location is pretty important to us at Row-A.
Our Chester agency is perfectly placed. Right in the city, a short walk from the river and racecourse, and a mere stumble from some smashing bars and restaurants. No excuse for being bored. And, more importantly, no excuse for producing boring work.
It’s not just about what you do, it’s where you do it.
More from the blog
Row-A’s new Chester office
We now have a new office in a new location, overlooking Chester racecourse.
Having an agency presence for Cheshire, Shropshire, Merseyside and North Wales, to complement the Row-A Manchester office, has been on our radar for some time. It was just a case of deciding where to land.
Two Transform awards for Clarity Travel Management
It’s one year since we rebranded and relaunched the Co-operative Travel Management as Clarity Travel Management. In that time the group has won £96M of new business. So, this week, we were thrilled to add two shiny gongs (with finger smudges) to Clarity’s first birthday celebrations.
We’re off to the Transform Awards
One of the great things about being a newish agency, is you can have lots of lofty ideals; before, at some point, you inevitably have to climb down from a few. One of ours was that we’d rise above the temptation to enter every award going and only go for those that we (and we think the industry) genuinely respect. And we’d only enter work that was a good fit, rather than hit and hope. It saves a lot of time, money and (if you get nominated) dry cleaning.
Setting content to self destruct
If you want to achieve your aim it helps to have a target, obviously. But when you’ve just hit that target, setting a new one straightway can all seem a bit Sisyphean. And, of course, most targets are ‘moving targets’: they can be put back, brought forward, or switched altogether. Which means you can always avoid them. So, when a new target seems too hard (and hopeless) to contemplate or too easy to get out of actually doing, you could always consider setting a time bomb instead.
The power of social media celebrity eh?
Take Teresa, Josie and Mary: one minute you’re a minor YouTube celebrity, the next you’re responsible for the imminent demise of the German Automobile industry and sending an entire nation into panic. How Wunderbar. It’s like Justin Bieber bringing down OPEC, and setting in motion some oil-starved dystopia.