Heart Valve Voice wanted a way to engage with, and educate, local communities. Not just those over 65, but multi-generation families, so children and grandchildren could encourage older friends and relatives to visit their GP for stethoscope check-ups.
This meant connecting with communities on their home turf, away from health centres and public sector spaces. Where visitors were in a positive, receptive frame of mind, where people bonded and we could reach out across generations – to children, parents and grandparents.
So we teamed up with Everton FC in the community, for the final game of the season against Norwich City, and invited fans (young and old) to record their heartbeats for a special Everton FC soundtrack.
This gave fans a unique way to be part of Everton’s club archives (one of the largest in English football) and enabled us to spread the ‘more we listen, the more lives we save’ message.