We discover and define what makes our clients special. Then we help them tell people about it in ways that are inspiring, interesting, entertaining and relevant.
We do brand communications. So we’ll use whatever methods and media it takes to make meaningful connections between companies, colleagues and customers. Broadly speaking, our services fit into these two buckets.
Strategy and creation
– Brand strategy
– Brand definition
– Brand naming
– Brand design
– Toolkits and guidelines
Application and activation
– Integrated marketing campaigns
– TV and radio
– Content marketing
– Direct marketing
– Website design and build
We like to keep things simple. So we’ve developed a three-stage approach designed to get a deeper perspective on your business and objectives, clearly position your brand and bring your communications to life. We call it Brand 3D™.
Of course, many of our clients are already established brands, working with us on specific projects, which fit into any single stage.
We get to know your business inside out, talking to internal stakeholders, customers and competitors. We sort through both the good and the bad, uncovering valuable brand and business insights. By getting a well-rounded view of your organisation, from all perspectives, we can identify your brand position, see what sets you apart and discover what makes you special.
This is where your brand takes shape. We develop and articulate your strategy: positions and value propositions, personality and (for multiple brands) brand architecture. We can now begin to craft your visual and verbal identity.
Now we bring your brand to life, establishing guidelines and activating it across on and offline assets, from environmental and marketing collateral to web design and build. Through Brand Performance™ we then continue to review and refine ongoing communications to help your business maintain its competitive creative edge.
Brands don’t begin and end with a set of guidelines. Through Brand Performance™ we work with you to continually assess brand position and perception, monitor market trends and look for new ways to excite and engage your audience – and stay ahead of the competition.