Making Connections
Partner content marketing for SAP Concur
Content marketing campaign: eBook | Infographics | social media | email marketing
With the COVID-19 pandemic freezing all trade events, SAP Concur and their resale partners lost a valuable marketing channel. Added to this, many businesses were also freezing budgets, as well as restructuring and re-evaluating their processes.
SAP Concur wanted to find a way to re-frame their offer and enable partners to re-engage with prospects, in the absence of trade events.
Joined-up working
Following a series of partner consultations, we created an inbound marketing campaign that re-positioned cloud-based expense and payment management as a key component in the new way of working:
- Connecting people and processes in their new remote (home) working environments
- Streaming and reducing administration overheads
- Maximising reclaim opportunities
- Ensuring the safety and wellbeing of business travellers with ever-changing quarantine restrictions
A templated toolkit enabled SAP Concur partners to co-brand a Joined-Up Working eBook and suite of supporting marketing materials.
- eBook
- Infographics
- Social media banners
- Web banners
- Email marketing templates
Toolkit guide
A toolkit guide on campaign usage – customisation and deployment – was distributed to partners.
eBook
A lead-gen eBook pdf, positioning SAP Concur platforms and partner propositions for new ways of working.
Templated pages enabled partner co-branding, boiler plates and CTA.
Infographic
Sector specific key-points designed into infographics for simple social media shares.
Social Content
A series of co-branded social media promotional banners.
Web banners
Co-branded web banners for partner websites.
Email marketing
A suite of headers for bespoke partner email marketing campaigns.
See what a Row-A perspective can do for your organisation
If you’d like to chat about your next project, or even chat about what your next project could be, get in touch:
hello@row-a.co.uk or call +44 (0)161 464 3373
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