Project Description

Business Travel

Taking business travel in new directions

We love business travel. It doesn’t stand still. And there are always new, exciting places – and propositions – to explore.

From the biggest names to the brightest start-ups, here’s a whistle-stop tour featuring some of our corporate travel projects.

Clarity Travel Management

Consultation | Brand | Marcoms | Film | Digital | Social | Event

Row-A have been a pivotal part of Clarity Business Travel’s journey, from brand inception, through mergers and acquisitions, to becoming an established top ten UK TMC.

Rebranding Co-operative Travel Management to Clarity Travel Management

  • Positioning
  • Brand Design
  • Internal Comms
  • Stake holder comms
  • Launch event
  • Winner of 2 international brand awards

Change consultation, comms and rebrand for Portland Travel and Clarity merger.

  • Research and stakeholder engagement
  • Internal comms
  • Stakeholder comms
  • Rebrand positioning
  • Rebrand design
  • Launch event
  • Website
  • International Brand award winner

Content marketing campaigns

  • Inbound
  • Film
  • Social
  • Interactive

In-person and virtual event design

BTA | Business Travel Association

Consultation | Brand | Design | Website | Film | Events

Providing initial research and consultation, culminating in the rebrand and positioning for UK’s representative association for the business travel community and TMCs.

From GTMC to BTA – reposition, articulation, naming, brand-design and website.

Brand launch and events: theming, design, collateral

Cabfind/CMAC

Research | Content Marketing | Social

Working with leading ground transport provider to create duty of care led proposition to market services to TMCs.

Driving the ‘duty of care’ – quantitive research led report into business travel taxi travel policy

Social media campaign

Case studies, Trade press PR and event comms

SAP Concur

Research | Content Marketing | Social | Partner comms

Working with SAP Concur to produce a suite of versatile reseller partner comms.

Templated partner ‘campaign in a box’: e-book, social media promos, banners ads, email marketing

Jyrney

Consultation | Messaging | Design | Presentations

Proposition and pitch presentations for multi award-winning integrated mobility tech start-up, Jyrney.

CHOOOSE

Brand | Messaging | Content | Design | Presentations

App brand design, Go to Market and sales collateral for CHOOOSE; a new integrated platform enabling business travellers to measure, manage and reduce emissions.

A new direction for your business travel marketing?

If you’d like to view a more in-depth case study, or to find out more about our views and vision for the next generation of business travel brand communications, get in touch:
hello@row-a.co.uk or call +44 (0)161 464 3373

More Work