![ROW-A-Business Travel SAPConcur-Header-1920](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur-Header-1920.png)
Making Connections
Partner content marketing for SAP Concur
Content marketing campaign: eBook | Infographics | social media | email marketing
With the COVID-19 pandemic freezing all trade events, SAP Concur and their resale partners lost a valuable marketing channel. Added to this, many businesses were also freezing budgets, as well as restructuring and re-evaluating their processes.
SAP Concur wanted to find a way to re-frame their offer and enable partners to re-engage with prospects, in the absence of trade events.
![ROW-A-Business Travel SAPConcur06-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur06-1600-1.png)
Joined-up working
Following a series of partner consultations, we created an inbound marketing campaign that re-positioned cloud-based expense and payment management as a key component in the new way of working:
- Connecting people and processes in their new remote (home) working environments
- Streaming and reducing administration overheads
- Maximising reclaim opportunities
- Ensuring the safety and wellbeing of business travellers with ever-changing quarantine restrictions
A templated toolkit enabled SAP Concur partners to co-brand a Joined-Up Working eBook and suite of supporting marketing materials.
- eBook
- Infographics
- Social media banners
- Web banners
- Email marketing templates
![ROW-A-Business Travel SAPConcur05-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur05-1600-1.png)
Toolkit guide
A toolkit guide on campaign usage – customisation and deployment – was distributed to partners.
![ROW-A-Business Travel SAPConcur07-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur07-1600.png)
eBook
A lead-gen eBook pdf, positioning SAP Concur platforms and partner propositions for new ways of working.
Templated pages enabled partner co-branding, boiler plates and CTA.
![ROW-A-Business Travel SAPConcur11-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur11-1600-1.png)
![ROW-A-Business Travel SAPConcur09-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur09-1600-2.png)
![ROW-A-Business Travel SAPConcur02-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur02-1600-3.png)
![ROW-A-Business Travel SAPConcur08-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur08-1600.png)
Infographic
Sector specific key-points designed into infographics for simple social media shares.
![ROW-A-Business Travel SAPConcur03-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur03-1600-2.png)
![ROW-A-Business Travel SAPConcur10-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur10-1600-1.png)
Social Content
A series of co-branded social media promotional banners.
![ROW-A-Business Travel SAPConcur04-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur04-1600-1.png)
Web banners
Co-branded web banners for partner websites.
![ROW-A-Business Travel SAPConcur11-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur11-1600-1.png)
Email marketing
A suite of headers for bespoke partner email marketing campaigns.
![ROW-A-Business Travel SAPConcur12-1600](https://row-a.co.uk/wp-content/uploads/2020/10/ROW-A-Business-Travel-SAPConcur12-1600-1.png)
See what a Row-A perspective can do for your organisation
If you’d like to chat about your next project, or even chat about what your next project could be, get in touch:
hello@row-a.co.uk or call +44 (0)161 464 3373
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