Making a splash at Latitude Festival

Installation design for Fat Face

Event | Installation Design | Print

As part of the ‘Washed in Happiness’ campaign, Fat Face sponsored the open water swim at Latitude Festival. Row-A worked with the structural and logistics team to design a pop-up boat house, swim store and changing facilities.

Landing the perfect look

We put together a creative pallet that drew on classic American lake, boat house iconography, and dovetailed with Fat Face’s own brand style.

Dressing for the occasion

The theme ran throughout the pop-up store, changing rooms and external area: from path-to-purchase signage, through to merchandise displays and POS.

No bombing no petting

And of course every Lake, needs its own set of Lake Rules….

A splashing time was had by all

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