![ROW-A-Carzu-Header-1920](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-Header-1920.jpg)
A new direction for car finance
Rebrand and website for Jigsaw Finance
Brand | Design | Web | Animation
Jigsaw are a leading B2B finance broker to the motor trade.
However, their consumer brand and website ‘Carfinance.net’ needed an overhaul. The brand positioning didn’t communicate the range of their offer – loans, personal contract purchase, contract hire, hire purchase; the brand had no real identity and the website didn’t enable users to easily compare cars and purchase options.
![ROW-A-Carzu-1600-09](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-09.jpg)
A brand new motor
We parked carfinance.net, and went on a journey to find a new name that didn’t steer us towards one type of finance: a name that was unique, memorable and underpinned by a clear proposition.
![ROW-A-Carzu-1600-11](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-11.jpg)
![ROW-A-Carzu-1600-03](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-03.jpg)
A simple illustrative style, and suite of icons, helped to explain each finance option and simplify the application process.
![ROW-A-Carzu-1600-12](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-12.jpg)
![ROW-A-Carzu-1600-02](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-02-1.jpg)
![ROW-A-Carzu-1600-01](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-01-1.jpg)
![ROW-A-Carzu-1600-10](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-10.jpg)
![ROW-A-Carzu-1600-08](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-08-1.jpg)
2000 cars | 5000 finance options | One website
We worked with Jigsaw’s development teams to create a website that guided users seamlessly through car search and finance options. A clear, intuitive design – with a lot of complex, cutting-edge technology under the hood.
![ROW-A-Carzu-1600-04](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-04.jpg)
![ROW-A-Carzu-1600-05](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-05.jpg)
![ROW-A-Carzu-1600-06](https://row-a.co.uk/wp-content/uploads/2017/10/ROW-A-Carzu-1600-06.jpg)
Animated Guides
A series of animated guides – created by our motion graphics team, with narration recorded at Wisebuddah studios – explain everything you need to know about all things Carzu and car finance.
See what a Row-A perspective can do for your organisation
If you’d like to chat about your next project, or even chat about what your next project could be, get in touch:
hello@row-a.co.uk or call +44 (0)161 464 3373
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