Strategy | Research | Content | Social | Design | Film | Animation
Following a merger with Portman Travel, and subsequent rebrand, Clarity were catapulted into the top-ten UK Travel Management Companies (TMCs); an elite club with a combined turnover of more than £2Billion.
With a new marketing team in place, Clarity wanted to build upon its top-tier status, connect with larger, multi-national, prospects and establish itself as an industry thought leader – whilst maintaining the brand’s distinctive, disruptive tone of voice.
After a period of research, we identified a disconnect between the perceived cost of business travel and the savings and productivity gains that can be achieved through a well-managed travel programme.
So, working with Clarity’s marketing, sales and executive board, we designed and delivered a six-month campaign highlighting how incremental improvements throughout the travel chain can deliver significant results: ‘Trains, Planes and Marginal Gains’.