Business Travel

Taking business travel in new directions

It goes without saying, but we’ll say it anyway – these are challenging times for business travel.

But as the world returns to work, travel management expertise will be more valuable to businesses than ever:  from streamlining bookings and billings across an expanded remote workforce, to monitoring policy compliance and, essentially, ensuring the safety and security of travellers.

At Row-A, our experience and expertise in corporate travel brand and marketing communications means we can help you position and promote your new essential proposition to existing and prospective clients.

Here’s a snapshot for some of our previous corporate travel projects.

Clarity Travel Management

Consultation | Brand | Marcoms | Film | Digital | Social | Event

Row-A have been a pivotal part of Clarity Business Travel’s journey, from brand inception, through mergers and acquisitions, to becoming an established top ten UK TMC.

Rebranding Co-operative Travel Management to Clarity Travel Management

• Positioning
• Brand Design
• Internal Comms
• Stake holder comms
• Launch event
• Winner of 2 international brand awards

Change consultation, comms and rebrand for Portland Travel and Clarity merger.

• Research and stakeholder engagement
• Internal comms
• Stakeholder comms
• Rebrand positioning
• Rebrand design
• Launch event
• Website
• International Brand award winner

Content marketing campaigns

• Inbound
• Film
• Social
• Interactive

Virtual event design

BTA | Business Travel Association

Consultation | Brand | Design | Website | Film | Events

Providing initial research and consultation, culminating in the rebrand and positioning for UK’s representative association for the business travel community and TMCs.

From GTMC to BTA – reposition, articulation, naming, brand-design and website.

Brand launch and events: theming, design, collateral,

Cabfind/CMAC

Research | Content Marketing | Social

Working with leading ground transport provider to create duty of care led proposition to market services to TMCs.

Driving the ‘duty of care’ – quantitive research led report into business travel taxi travel policy

Social media campaign

Case studies, Trade press PR and event comms

SAP Concur

Research |  Content Marketing | Social | Partner comms

Working with SAP Concur to produce a suite of versatile reseller partner comms.

Templated partner ‘campaign in a box’:  e-book, social media promos, banners ads, email marketing

A new direction for your business travel marketing?

If you’d like to view a more in-depth case study, or to find out more about our views and vision for the next generation of business travel brand communications, get in touch: hello@row-a.co.uk or call +44 (0)161 464 3373

More Work

Making Connections

Partner Content marketing for SAP Concur

Business Travel

Taking business travel in new directions

Sharing the Kindness

National Radio Campaign for British Red Cross