Taking business travel in new directions
It goes without saying, but we’ll say it anyway – these are challenging times for business travel.
But as the world returns to work, travel management expertise will be more valuable to businesses than ever: from streamlining bookings and billings across an expanded remote workforce, to monitoring policy compliance and, essentially, ensuring the safety and security of travellers.
At Row-A, our experience and expertise in corporate travel brand and marketing communications means we can help you position and promote your new essential proposition to existing and prospective clients.
Here’s a snapshot for some of our previous corporate travel projects.
Clarity Travel Management
Consultation | Brand | Marcoms | Film | Digital | Social | Event
Row-A have been a pivotal part of Clarity Business Travel’s journey, from brand inception, through mergers and acquisitions, to becoming an established top ten UK TMC.
Rebranding Co-operative Travel Management to Clarity Travel Management
• Positioning
• Brand Design
• Internal Comms
• Stake holder comms
• Launch event
• Winner of 2 international brand awards
Change consultation, comms and rebrand for Portland Travel and Clarity merger.
• Research and stakeholder engagement
• Internal comms
• Stakeholder comms
• Rebrand positioning
• Rebrand design
• Launch event
• Website
• International Brand award winner
Content marketing campaigns
• Inbound
• Film
• Social
• Interactive
In-person and virtual event design
BTA | Business Travel Association
Consultation | Brand | Design | Website | Film | Events
Providing initial research and consultation, culminating in the rebrand and positioning for UK’s representative association for the business travel community and TMCs.
From GTMC to BTA – reposition, articulation, naming, brand-design and website.
Brand launch and events: theming, design, collateral,
Cabfind/CMAC
Research | Content Marketing | Social
Working with leading ground transport provider to create duty of care led proposition to market services to TMCs.
Driving the ‘duty of care’ – quantitive research led report into business travel taxi travel policy
Social media campaign
Case studies, Trade press PR and event comms
SAP Concur
Research | Content Marketing | Social | Partner comms
Working with SAP Concur to produce a suite of versatile reseller partner comms.
Templated partner ‘campaign in a box’: e-book, social media promos, banners ads, email marketing
Focus Travel Partnership
Event | Film | Design | Social | eMarketing
Event positioning, branding and supporting comms for the UK’s leading business travel consortium for Travel Management Companies (TMCs).
A new direction for your business travel marketing?
If you’d like to view a more in-depth case study, or to find out more about our views and vision for the next generation of business travel brand communications, get in touch: hello@row-a.co.uk or call +44 (0)161 464 3373
